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Digital Video Journalist (18578)

Date: Mar 16, 2023

Location: Washington, DC, US, 20008

Company: American University

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. 


Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work. 


Learn more about American University by clicking here.  


The Digital Video Journalist is a reporter, videographer, video editor, and producer of compelling, timely stories. The position will write, shoot, produce, and edit original content for AU’s digital and social media platforms to support the university’s strategic priorities and advance institutional communication objectives. This “backpack journalist” will be responsible for creating quick-turn, compelling video news content and university stories by researching, developing, and pitching story ideas; setting up, conducting and filming interviews; editing video, and producing and posting multiple forms of content for AU News, the AU website, social media, and other university publications. The Digital Video Journalist will work collaboratively with the media relations team, marketing team, internal communications team, and the schools and divisions to complement and leverage their content and storytelling work. Major goals include increasing the visibility of university leadership, faculty experts, students, staff, and alumni to enhance AU’s reputation and contribute to the sense of community within the university. 

The position will support and advance the Challenge Accepted brand campaign and narrative, the Change Can’t Wait fundraising campaign, and the Changemakers for a Changing World strategic objectives by telling institutional stories that strengthen interest, engagement, and pride in the AU community. Key audiences for the digital journalist include, but are not limited to prospective students and families, current faculty/staff/students, alumni, higher education leaders, and influencers. The Digital video Journalist will need a strategic approach and an understanding of audience targeting to effectively create content that engages the different constituencies.

Essential Functions

  1. Content Strategy and Development: Develop news story and original content ideas based on priorities set by UCM and the President’s Office. Coordinates stories with UCM teams and appropriate university stakeholders.. Produces selected video stories through research, interviews, writing, shooting, and editing. Plans, produces and delivers digital video content that supports AU’s strategic priorities, as assigned.
  2. Video Production and Project Management: Exceptional and professional video production and Adobe Premiere editing skills are a must along with strong script writing and time management abilities. Shoots and edits unique video stories, highlights, and other clips for the web, social media and distribution to the media. Manages and executes project plans; estimates resources and time commitments, conducts tracking/oversight, schedules tasks, negotiates deliverables and provides status reporting to ensure that project goals and KPIs are achieved
  3. Develops relationships across campus and with internal and external stakeholders so that content creation is effective and efficient. Collaborate across UCM with media relations team, marketing team (including digital team) internal comms team (including American Magazine team), designers, writers, and others from content conception through editorial sign-off, repackaging content as needed for a variety of uses.
  4. Conduct primary research and original reporting by engaging appropriate sources within and outside the university. Stay current with relevant and emerging trends, issues, and opportunities. Serve as a resource and collaborative colleague for best practices on developing and positioning news and timely content for the web.

Position Type/Expected Hours of Work

  • Full Time, 35 hours/week.
  • Sr. Coordinator/Analyst A.
  • Exempt.

Salary Range

  • $63,000.00 - $68,000.00/year; to commensurate with experience.

Required Education and Experience

  • Bachelor's degree.
  • 3-5 years of relevant experience.

Preferred Education and Experience

  • 4-6 years of relevant experience.

Additional Eligibility Qualifications

  • Please share a digital portfolio that demonstrates experience writing, shooting, producing, and editing engaging video content in a variety of styles for diverse audiences.
  • Video editing software experience and expertise – Adobe Premiere.
  • Excellent research, organization, and time management skills.
  • Proven communication and collaboration skills.
  • The capacity to work both independently and collaboratively.
  • The ability to be flexible and work efficiently without compromising quality or accuracy.
  • Demonstrated knowledge of professional editorial practices and processes.
  • An understanding of SEO best practices.



AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.


Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 


Contact Us

For more information or assistance with the American University careers site, email


American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC