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Social Media Manager (14321)

Date: May 10, 2022

Location: DC, DC, US, 20008

Company: American University

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. 


Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work. 


Learn more about American University by clicking here.  

About the Department/Unit

Come join an energetic team of dedicated communicators working across the University, along with a multitude of diverse stakeholders committed to telling the AU story. University Communications and Marketing thrives with a committed and creative team working collaboratively sharing Changemaker stories to a wide variety of audiences.


The Social Media Manager will plan and execute American University's strategic social media initiatives. The Manager will administer official university social media accounts, as well as curate UCM and other university content to share or target with prospective students, current students, faculty and staff, alumni, and other university constituencies.

Essential Functions

  1. Manages all social media content and strategy for the University's official social media presence on all American University social properties, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and other emerging social media platforms in order to develop a cohesive narrative, brand voice, and integrated social media strategy.
  2. Prepares regular and ad hoc analytics reports on efficacy and impact of social initiatives and campaigns utilizing various analytic tools. 
  3. Serves as the leader of the university’s social media community and as an advisor to all units on best practices, as well as enforces social media guidelines, escalates, and shares user-generated content, where appropriate, to internal and client stakeholders.
  4. Leads AU’s social marketing efforts on main accounts for university brand initiatives and serves as advisor to other divisions and units for paid social efforts. 
  5. Serves as social media expert during emergency and crisis communications for the university. 
  6. Serves as backup and support for the university president's social media. 
  7. Monitors other universities and technology/social media companies for best practices, emerging trends, new features, and essential analytics.
  8. Other duties as assigned.

Position Type/Expected Hours of Work

  • Full Time - 35 hours a week.
  • Project Leader/Advisor A
  • Exempt

Salary Range

  • Commensurate with experience.

Required Education and Experience

  • Bachelor's degree or equivalent
  • 2-4 years of relevant experience

Preferred Education and Experience

  • 4-6 years of relevant experience

Additional Eligibility Qualifications


  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.


Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 


Contact Us

For more information or assistance with the American University careers site, email


American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC