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Director of Strategic Communications (18708)

Date: Mar 14, 2023

Location: Washington, DC, US, 20016

Company: American University

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. 


Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work. 


Learn more about American University by clicking here.  

About the Department/Unit

Join an award-winning creative team that uses engaging storytelling to promote American University's business school. Our values are simple: use business as a force for meaningful change. And our job is even simpler: ensure everyone knows how deeply we care about the world, its people, and their prosperity. You'll work in an internal agency, where our customers are fellow departments, faculty members, and school leadership. You'll also collaborate with other creatives, including a social media manager, designers, writers, digital marketers, and event managers.


Leads the School’s communications efforts, which include developing communication plans; design and production of integrated communication campaigns; administration of communication budgets; management of external vendor relationships; and collaboration with university offices including University Communications and Marketing. The position guides the brand and reputation of the school with an eye on positioning, message impact, alignment with other university communications, and adherence to brand standards.  The position works collaboratively with internal and external partners, vendors and agencies and directs the communications of KSB including presentations and reports on behalf of the Dean.  The position will hold primary responsibility for Kogod website content.  This position is responsible for managing direct reports as well as student workers. 

Essential Functions

  1. Communications: Branding - Establish, advance, and execute messaging and identity for the Kogod School of Business, in coordination with university identity standards. Develops the School’s visual identity and designs and produces integrated marketing collateral materials that promote academic programs, services, and faculty. Content - Direct a refined content strategy for business school. Ensure competitive positioning, search optimization, efficient use of resources, and communication workflow among program offices, faculty departments, and other key stakeholders. Works closely with the assistant dean and senior staff to identify communication priorities. Collaborates in the production of all publications; including video, print publications (collateral materials), email newsletters, and others. Web - Includes oversight for, social media channels, email campaigns/communications, multimedia, externally hosted websites, and apps. Monitoring of Kogod’s reputation online, including inclusion or exclusion from other digital portals and forums. Communication - Manage KSB communications to internal and external constituencies including reports, presentations and messages by the Dean.  Review and vet KSB messaging for signature/special events (Orientation, Commencement, Lecture Series) in conjunction with KSB Senior Leadership and Events Coordinator.
  2. Media relations: Work with AU Communications, PR partner, and media outlets to coordinate opportunities for KSB faculty and staff in the media and in any public space. Develop media relations strategy for KSB faculty and staff.  Provide media training in conjunction with the University Communications. Assist Kogod faculty in creating a strategy to communicate the public impact of their scholarship.
  3. Administration/Management: Direct workflow of communications staff.  Manage contracts, including bidding, negotiating, invoicing, and vendor evaluation. Issue Requests for Proposals (RFPs) and evaluate responses. Liaison across campus and within School, working with University’s marketing, media relations, publications and information technology offices to coordinate resources and ensure compliance with campus wide efforts. Involved and counsel on school activities related to image, visuals, and rankings.   
  4. Other duties as assigned.

Supervisory Responsibility

  • The Director of Strategic Communication reports to the Assistant Dean of Marketing & Strategy and supervises a full-time Senior Designer Social Media Manager and Communications Manager and additional part-time graduate and undergraduate assistants/work study student as needed.. 
  • This position is a staff position, budget decisions are made by this position.
  • This position serves as a school liaison with external vendors.

Work Environment

  • This position works independently on the majority of required tasks and is empowered to make decisions on behalf of the college. 

Position Type/Expected Hours of Work

  • Full Time.
  • Team Leader/Consultant A.
  • Exempt.

Salary Range

  • $105,000.00 - $115,000.00/year; to commensurate with experience.

Required Education and Experience

  • Bachelor's Degree in interactive communications, marketing, or a related field.
  • Minimum 8 years of progressively responsible experience in marketing, communications, or related fields.
  • Deep understanding of online marketing and communications, specifically writing for the web, social media and project management experience.
  • Strong interpersonal, written and verbal communication skills. Ability to communicate and build long term relationships with on campus and off campus partners, vendors and agencies and coordinate with on campus resources.
  • Ability to multi-task and meet deadlines while paying close attention to detail.
  • Proficient computer skills including the Microsoft office suite, Adobe Suite, web graphics, video editing, database development, and the tools required to fulfill the position’s responsibilities as technology evolves.
  • Ability to manage and prioritize multiple tasks with particular attention to detail.
  • Knowledge of guerrilla marketing tactics and social media strategies.
  • Experience managing direct reports.
  • Expertise in strategic planning, professional marketing and brand leadership, and audience insight.
  • A strategic thinker with a natural curiosity to continually improve results and experiment with new methods and ideas.
  • Demonstrated ability to use and interpret data to inform marketing decisions.
  • Familiarity with marketing tools, such as HubSpot or Salesforce.

Preferred Education and Experience

  • Master’s Degree in information technology, marketing, or related fields.
  • Experience with both traditional and digital paid media.

Additional Eligibility Qualifications


AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.


Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 


Contact Us

For more information or assistance with the American University careers site, email


American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC