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Associate Director, Marketing & Events (18231)

Date: Sep 9, 2022

Location: Washington, D.C., DC, US, 20008

Company: American University

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. 

 

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work. 

 

Learn more about American University by clicking here.  

Summary/Objective

The Associate Director of Marketing & Events reports to the Senior Director of Branding and Engagement. This position will work with the Senior Director in the development and lead the execution of all consumer marketing activities and events for WAMU. The Associate Director will develop and implement marketing campaigns to grow and deepen audience engagement efforts across on-air, digital, social and print platforms and utilize engagement metrics and analysis, to assess effectiveness and convert audiences to engaged participants and donors. Develops and implements strategies to drive growth of national portfolio, presence, and revenue. Positions WAMU as a leader not only in public media but across the larger media environment.
 
The Associate Director will additionally manage all efforts that place the WAMU brand directly in the community, in face-to face encounters with members, volunteers, donors and listeners. The position develops and executes an events strategy that showcases the WAMU portfolio of local and national brands and is diversified to reach all listener audience segments.  The Associate Director develops event concepts through collaboration with senior leadership, sponsorship account executives, show producers, development officers, and public media and community partners. The events team is responsible for the execution of all mid-to large-scale events and provides training and support for smaller events executed by individual programs.

Essential Functions

  1. Marketing: Deploys industry best practices to increase brand awareness, maintains and grows WAMU’s audience, and supports and builds loyalty with existing and target audiences. Develops targeted marketing campaigns that reflect the region’s unique sensibilities and cultural compositions to support station goals and events, identifies and executes ad buys, and oversees all marketing collateral and presentation development.
  2. Station Carriage: Recommends, manages and executes integrated marketing and business plans and strategies to meet carriage and revenue goals, including through the development of a strategy to showcase WAMU’s nationally syndicated programing to markets across the United States; maintains regular communication with carrying station PDs and our distribution partner, NPR; conducts regular outreach to targeted markets for carriage; ensures budget, goals and objectives are in strategic alignment with organizational goals. Develops and manages the communication and brand strategy for national content on all relevant platforms.
  3. Event Execution: In partnership with the Senior Director of Branding and Engagement, develops a robust multi-year events strategy designed to expand WAMU’s reach, increases member loyalty, engages diverse audiences, and generates revenue by hosting events primarily across the District/Maryland/Virginia region while leveraging WAMU’s programming and talent. Works with the Senior Director of Branding and Engagement and Business Administration Office to develop event plans and revenue projections for each year with a goal towards a self-sustaining events portfolio.
  4. Partnerships and Leadership: Manages staff through regular feedback, coaching, mentoring, evaluating performance, and encouraging participation in professional development opportunities. Collaborates with internal departments and industry partners to identify opportunities to bring WAMU to life in the market through the creation of both WAMU-specific and co-branded events, and the development of strategic partnerships across the community, private and public media, American University, arts institutions, and other non-profits.

Supervisory Responsibility

  • This position reports to the Sr. Director, Branding & Engagement, and works in close partnership with the Chief Advancement Officer and Chief Content Officer, the head of underwriting, and the Director of HR, along with other members of WAMU’s leadership team.
  • The incumbent directly supervises an Event Manager and Sr. Graphic Designer. Supervisory responsibilities are subject to change.

Work Environment

  • Possible work on evenings and weekends as needed.

Position Type/Expected Hours of Work

  • Full Time, 35 hours/week.
  • Project Leader/Advisor A.
  • Exempt.

Salary Range

  • Commensurate with experience.

Required Education and Experience

  • Bachelor's degree.
  • 5-8 years of relevant experience.

Preferred Education and Experience

  • Master's degree.
  • Prior supervisory experience preferred.
  • Increasing responsible experience with internal and external communications, responsibility for developing and implementing, outreach and engagement plans, or other relevant experience.

Additional Eligibility Qualifications

Others

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.

 

Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 

 

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu.

 

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.


Nearest Major Market: Washington DC