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Marketing Automation Specialist (17489)

Date: Nov 11, 2021

Location: Washington, DC, DC, US, 20016

Company: American University

Summary/Objective

This role is responsible for driving lead generation and building brand awareness across multiple channels through the use of inbound marketing campaigns and marketing automation. The role is key to the delivery of prospective students and student journey communications designed to maximize engagement, applications, and student enrollment. The person in this position will strategize, develop, execute, and measure campaigns in collaboration with the rest of the marketing and admissions teams. The role will be responsible for workflow configuration, audience segmentation, email marketing, website updates and maintenance, and data management and reporting using HubSpot. This position works collaboratively across teams to understand the goals and requirements of marketing initiatives and campaigns. Utilizing HubSpot’s marketing automation, CRM, and website tools to execute and deliver communication journeys. The person in this role will lead the efforts of activating data-driven constituent journeys.

Essential Functions

  1. Marketing Automation & Email Campaign: Develop personalized experience in HubSpot to automate and automize constituent journeys; Lead and own the execution of school-wide email campaigns and communication journeys; Create audience segmentations; Build, configure, and test campaigns and then monitor and optimize delivery, efficiency, and performance based upon goals; Collaborate with content & design team to execute marketing automation campaigns; Conduct A/B and multivariant testing where necessary; Implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
  2. Data Analysis & Research: Establish and monitor KPIs and provide performance analysis; Regularly conduct tests to improve KPIs; Identify tactics for improving the communication journey of prospects, students, alumni, faculty, and staff; Perform competitive analysis and offer suggestions of new marketing strategies; Learn, research, and recommend marketing automation and email best practices; Contribute to developing HubSpot dashboards for reporting purposes.
  3. Web Content Updates: Create landing pages; Update and maintain consistent look and feel for kogod.american.edu; Manage web updates and maintenance requests; Produce new web pages to meet Kogod’s marketing goals; Create and maintain SEO optimized blog and landing pages; Educate and advise staff and faculty on accessibility compliances; Improve user experience across devices and browsers by analyzing web traffic data; Lead efforts to enhance web user experience; Collaborate and attend university-wide web meetings.
  4. Other Duties as Assigned

Work Environment

  • This position reports to the Associate Director & Campaign Manager in the Kogod School of Business Marketing team and will work closely with the Admissions team and other divisions within the school.

Position Type/Expected Hours of Work

  • Full time 
  • Coordinator/Analyst B 
  • Non Exempt 

Salary Range

  • $42,604.00 - $55,414.00

Required Education and Experience

  • A bachelor’s degree from an accredited college.
  • 2+ years experience in digital marketing, demand generation, marketing automation, digital marketing.
  • In-depth knowledge of HubSpot (or similar product), marketing automation, Google Analytics, and digital reporting tools.
  • Experience running analytics reports in Google Analytics a plus.

Preferred Education and Experience

  •  
  • Inbound Marketing Certification from HubSpot
  • Previous experience with CRM.
  • Understanding of SEO/SEM best practices and how to apply those to blog and landing pages.
  • Basic understanding of HTML & CSS and experience using a CMS.
  •  

Additional Eligibility Qualifications

Benefits

  • Click here to learn about American University's unique benefit options


 

Current American University Employees:

If you are a current full-time or part-time staff member at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 

 

Contact Us:

For more information or assistance with the American University careers site, email theworkline@american.edu.

 

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.


Nearest Major Market: Washington DC