Assistant Director, Annual Giving (13526)

Date: Nov 14, 2023

Location: Washington, DC, US, 20016

Company: American University

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The Assistant Director, Annual Giving is responsible for the implementation of the direct marketing calendar, including direct mail, e-mail, and social media. The Assistant Director’s responsibilities include, but are not limited to, conceptualizing, writing, and editing solicitations and annual giving stewardship messages/campaigns for direct mail, email, and social media; managing direct mail, email, and social media projects with vendors and internal constituents from concept to completion; requesting and preparing data for mailing lists; and analyzing results and reporting on progress of appeals.

Essential Functions

  1. Work closely with the Associate Director, Annual Giving to implement the overall direct marketing solicitation calendar. Work directly with vendors to design and execute appeals and work with information services to request and segment the data required.
  2. Develop annual giving level stewardship collateral highlighting the impact of giving, as well as for specific fundraising purposes such as giving days, project-based campaigns, and events.
  3. Support, collaborate, and implement key Direct Marketing Team projects such as AU Giving Day, Giving Tuesday, Graduate Giving and Faculty/Staff campaigns.
  4. Work in Engaging Networks and with alumni communications colleagues to build, schedule, and evaluate solicitation emails.
  5. Other duties as assigned in support of the overall activities of the division of Development and Alumni Relations.

Supervisory Responsibility

  • May supervise 1 student worker.

Position Type/Expected Hours of Work

  • Full Time, 35 hours/week.
  • Coordinator/Analyst B.
  • Non-Exempt.

Salary Range

  • Commensurate with experience.

Required Education and Experience

  • High school diploma or equivalent.
  • 1-3 years of relevant experience.

Preferred Education and Experience

  • Bachelor's degree or equivalent.
  • 2-4 years of relevant experience.

Additional Eligibility Qualifications

  • Experience with CRM databases, HTML, Engaging Networks or other marketing software, Canva, InDesign, and Microsoft Excel.
  • Excellent communication skills including effective and persuasive writing and editing skills, and interpersonal relationship-building skills.
  • Experience with direct marketing, specifically mail and email.
  • Experience working and managing projects with a mail house.
  • Ability to build rapport with customers quickly.
  • A willingness to work occasional evening or weekend hours as needed.


AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.


Other Details

  • Hiring offers for this position are contingent on successful completion of a background check.
  • Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
  • Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


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American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

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