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Associate Director of Prospect Management (14308)

Date: Nov 28, 2018

Location: Washington, DC, US, 20016

Company: American University


The Associate Director of Prospect Management is responsible for executing and enhancing the university’s prospect and moves management program, working closely with the university’s development teams to optimize fundraising outcomes with data-driven decision-making at all stages of the prospect cycle. The ideal candidate will have experience executing moves management processes, partnering with prospect managers to develop prospect and portfolio strategies, and data analysis.


The Associate Director should be a collegial strategic partner and an effective communicator with colleagues at all levels, as well as data savvy and comfortable with quantitative methods and analytics. Reporting to the Director, Prospect Development, the Associate Director will be a critical member of the team at a transformative moment for our energetic, entrepreneurial advancement division.


There are three main responsibilities for this position:


  • Moves management: The Associate Director will oversee the day-to-day operations of prospect management, including oversight of prospect management data for reporting and analysis. The Associate Director will be a key front-facing role, conducting regular portfolio optimization and prospect strategy meetings with development officers. The Associate Director must be adept at drawing insights from data and translating them into actionable strategy, as well as “making the case” for data-driven decisions related to fundraising and donor portfolios.
  • Portfolio and pipeline analytics: In partnership with the Reporting and Analytics team, the Associate Director will develop metrics to track pipeline activity, analyze and report on results, and make recommendations for continued improvement.
  • Special projects: The Associate Director will serve as a subject matter expert on prospect management functionality in the implementation and optimization of Ellucian CRM Advance. This will include developing and sometimes training end users on best practices related to prospect management, as well as participating in the development of system features to better track, segment, and analyze prospects.


American University is building a sophisticated advancement program and is investing in its infrastructure to support an ambitious campaign.  An alpha and beta partner with Ellucian, AU was one of the first universities to employ CRM Advance as its system of record.  The Advancement Operations unit is searching for professionals in data quality, training and application support, prospect management, and reporting and analytics who demonstrate a high level of expertise in functional domains and success in managing change.  The American University Development and Alumni Relations department is an outstanding place to work, one where we share a vision in a  collaborative environment.


American University (AU) is one of the largest employers in Washington, DC and consistently ranks among the nation’s great universities. Our student body is cosmopolitan and globally diverse, with over 9,000 undergraduate and graduate students represented by all 50 states, the District of Columbia, and 150 countries. We offer a competitive benefits package including a 2:1 matching retirement plan, tuition benefits for full-time staff and their families, 5 leadership development certificates, and have been recognized by the American Heart Association as a fit-friendly worksite. For more information regarding our benefits and life at AU please visit

Work Environment

  • The Associate Director, Prospect Management reports to the Director of Prospect Development and partners with various development and alumni relations colleagues to build and monitor the university’s major gift pipeline
  • Work may be required evenings, weekends, and during established University events such as the annual President’s Circle Dinner and All-American Weekend and/or to meet deadlines

Position Type/Expected Hours of Work

  • 35-Exempt
  • Sr Coordinator/Sr Analyst B

Salary Range

  • Commensurate with experience

Required Education and Experience

  • Bachelor’s degree
  • At least three years' experience in prospect management, fundraising or business analytics, major gift solicitation, or related experience
  • Experience with and understanding of relational databases
  • Experience with and understanding of prospect development best practices, including proficiency with APRA basic and advanced skill sets
  • Experience interpreting and analyzing data, using insights to achieve desired outcomes, and familiarity with quantitative methods
  • Demonstrated ability to exercise reasoned and independent judgment
  • Excellent oral and written communication skills
  • Excellent interpersonal skills, demonstrated experience successfully working with persons from diverse backgrounds, and comfort working with senior staff, fundraisers, and vendors
  • Proficiency in Microsoft Office programs including Word, Excel, and Access
  • Ability to use discretion when working with highly confidential information and familiarity with donor-centric principles and best practices, including the APRA Code of Ethics;
  • Ability to handle multiple tasks simultaneously in a deadline-oriented environment

Preferred Education and Experience

  • Experience in higher education advancement

Additional Eligibility Qualifications

  • Hiring offers for this position are contingent on the successful completion of a background check


Current American University Employees:

If you are a current full-time or part-time staff member at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 


Contact Us:

For more information or assistance with the American University careers site, email


American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC

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