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Business Development Manager (17726)

Date: May 11, 2022

Location: Washington, DC, US, DC 20016

Company: American University

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. 


Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work. 


Learn more about American University by clicking here.  


The Business Development Manager is responsible for managing Current’s subscription program and growing subscription revenue by marketing and selling individual and enterprise-wide subscriptions. The Business Development Manager extracts and analyzes user data from Current’s paywall, and crafts and implements marketing campaigns and special offers to nonsubscribers and lapsed/expired subscribers. Business Development Manager initiates and maintains contact with prospects and institutional subscribers in order to upsell them to the highest subscription level. Business Development Manager designs and implements donor fundraising campaign. Business Development manager develops and implements ideas for building subscriber/donor loyalty and revenues.

Essential Functions

  1. Sell subscriptions. Frequent prospecting calls to leads, utilizing internal resources to generate sales from enterprise customers. Arrange and execute email, telephone, Zoom and face-to-face contacts to promote our products to potential new customers and client engagement with current customers. Create a robust marketing testing schedule geared towards improving subscription adoption, increasing customer stickiness in subscriptions and raising subscription orders. Design, conduct and evaluate marketing experiments that improve subscriber retention rates. Ensure a high level of customer service which will involve updating clients on how to best use our products within their organizations. Manage and maintain monthly and quarterly pipeline. Develop ideas for subscriber engagement.
  2. Manage individual donor campaign(s). Plan and implement individual donor fundraising campaigns. Develop materials and messages to convert readers/subscribers into donors. Develop ideas for donor engagement.
  3. Collect and manage data. Using Salesforce, Mailchimp, Excel and Wallit paywall system, maintain accurate usable databases of subscribers and donors. Keep detailed records of client contact and correspondence on internal CRM system. Track data of performance of all campaigns and sales. Produce progress reports with metrics of key performance indicators.

Work Environment

  • Occasional travel to attend conferences.

Position Type/Expected Hours of Work

  • Full time 
  • Sr. Coordinator/Analyst B
  • Exempt
  • This position is 100% contingent on business revenues and external grant funding

Salary Range

  • $50,000 - $60,000, to commensurate with experience

Required Education and Experience

  • Bachelor's degree, or equivalent years of experience
  • 3-5 years of relevant experience
  • Experience in sales role or similar position
  • Experience and strong skills with Excel, Salesforce CRM

Preferred Education and Experience

  • Bachelor's degree
  • 4-6 years of relevant experience
  • Previous experience in public media; understanding of the public media landscape and the customer base. 
  • Previous sales experience in a B2B environment

Additional Eligibility Qualifications


  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.


Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 


Contact Us

For more information or assistance with the American University careers site, email


American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.