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Assistant Director, Membership Services and Promotion (10961)

Date: Jun 17, 2022

Location: Washington DC, DC, US, 20016

Company: American University

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. 


Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work. 


Learn more about American University by clicking here.  

About the Department/Unit

Recreational Sports & Fitness, a unit within the Department of Athletics and Recreation, provides facilities and programs designed to make it easy for the AU Community to be active. Recreational Sports & Fitness will serve the AU community with health, fitness and recreational programs to meet a variety of needs and interests of a diverse population to foster broad participation and encourage active lifestyles, provide a healthy release from academic rigor and develop lifelong habits of activity.


The Assistant Director, Membership & Promotion is the lead communications strategist in the Recreational Sports & Fitness (RecFit) unit within the Department of Athletics and Recreation. The incumbent is also responsible for the branding and image of the unit.  This includes marketing and promotion of all facilities, memberships, and services.  The position is responsible for ensuring that the RecFit brand is consistent with the University brand and the overall goals of the unit department. This position is also responsible for all membership sales and renewals.  Membership sales make up 60% of all revenue to the unit. 

Essential Functions

  1. Communications & Marketing
    Develop and implement communication strategies and campaigns that bolster the reputation of the department and position RecFit programs, facilities, and services as essential to the student experience. Serve as the media contact for the department, and leverage its presence in print and digital media.
  2. Membership & Guest Services
    Responsible for membership and guest related functions for all fitness facilities, including but not limited to: program registrations, payment processing, membership recruitment, membership registration and services, recreation equipment operations, locker rentals, and general customer service protocols/applications. Other responsibilities include: the development, delivery, administration and guidance of all client relation services including customer service protocols, training of guest services and reception staff, member and guest services management.
  3. Operations & Financial Management
    Oversees all front desk operations including, check in software, money handling, and accounting for all membership sales. Coordinate all financial transactions for memberships and services.
  4. Supervision
    Supervises the Member Services & Facility Coordinator including providing direction and feedback to the PMP process.  Also supervises student print and digital media team.
  5. Administration
    Contribute to planning, promoting, implementing and evaluation of events and activities to further the mission of Recreational Sports and Fitness. Assist in developing, implementing, monitoring and evaluating departmental policies and procedures related to customer service, member/guest access, and marketing and communications.

Supervisory Responsibility

  • Directly supervises the Member Services & Facility Coordinator.

Position Type/Expected Hours of Work

  • Full Time - 35 hours/week.
  • Coordinator/Analyst A
  • Exempt

Salary Range

  • Commensurate with experience.

Required Education and Experience

  • Bachelor's degree or equivalent in Physical Education, Kinesiology, Recreation Administration, Sports Management or a related field.
  • 2-4 years of relevant experience
  • At least 2 years of experience related to membership management, guest services management, campus recreation program management, marketing or communications.

Preferred Education and Experience

  • Master's degree or equivalent in Physical Education, Kinesiology, Recreation Administration, Sports Management or a related field.
  • 3-5 years of relevant experience
  • 4+ years of experience in facility supervision, personnel management and member services.
  • Experience in higher education recreation and student services settings.
  • CPR & AED
  • Experience with content management systems, HTML, email marketing software, and Adobe Creative Suite.
  • Sales and marketing experience

Additional Eligibility Qualifications


  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.


Current American University Employees

If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page. 


Contact Us

For more information or assistance with the American University careers site, email


American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC